In this post I’d like to talk about a recent client that we started working with. Adore Bridal Boutique is a wedding consignment store in Federal Way, Washington. They sell a variety of wedding dresses that people have consigned over to them. This is a great option for brides who are looking to buy a dress without breaking the bank.
So what exactly is wedding consignment? Wedding consignment is about getting used dresses that previous brides no longer want and selling them to new brides. If you’re a new bride this could be a lifesaver. You can end up with a gorgeous dress that would nearly cost you a fortune and only pay half the price. Clearly this is already a good business model.
Here’s what we did in working with this particular business. For one they needed to improve their website. They were getting a lot of visitors to their site, but they simply were not converting the visitors on to buying leads. In order to correct this problem, we focused on getting their book appointment link above the fold on every page that really mattered. For example, they had a buy wedding dresses page that was receiving quite a bit of traffic, but they link to book an appointment was all the way on the bottom of the page. If you are familiar with conversion optimization then you know that many readers never make it to the bottom of a page. By putting a link at the top of the page, it gives the website more opportunities to get their visitors where they want them to go.
We also made the book appointment button a bright orange color so that it stands out quite a bit when the user visits the page.
The next thing that we began working on was the optimization to get more visitors on the page. We did this by making sure the page factors such as headers and titles consisted of the Federal Way, Tacoma, and Seattle. All of these locations are near the business and by putting these words on the page it helps to get the business shown in Google and other places, which thus brings them more and more visitors.
We have already noticed a jump in traffic and on conversions for this site. It reminds us a lot of another page that has been receiving similar results.
We recently worked on a website about painting contractors in Pullman Washington. This website experienced the same growth and flow of visitors. By working on this site in the past we knew that we would be able to replicate the results on the wedding consignment site. Overall the work with this client has been a complete success.